Archive for March 1st, 2010

RE/MAX TV ADs Promote Every Agent

RE/MAX TV Ads Promote Every Agent!

RE/MAX Lakeside Lake Arrowhead Real Estate.

At a time when competitors are cutting back on advertising, our 2010 U.S. national TV ad campaign is rolling out this month with spots airing on hit network shows like “Flash Forward” and “Cold Case.”

Three fabulous new commercials are now on the RE/MAX channel on YouTube, and the view count is rising every day. In addition to creating billions of impressions on TV, the ads have a virtually limitless audience online.People both inside and outside The RE/MAX network seem to appreciate the straightforward messages expertly delivered in the ads by Margaret Kelly.

RE/MAX is not trying to dazzle anyone with slick special effects; they are simply communicating very directly on how RE/MAX Associates can help people with their real estate needs right now. It’s a message that meets the times.

The competitors who ridicule brand advertising don’t understand that our agents are the brand. When RE/MAX promotes to consumers it focuses on RE/MAX Associates — and the promise that RE/MAX agents can be counted on to deliver in a way that exceeds expectations. Such a promise wouldn’t be possible unless RE/MAX agents were up to the task.

Many organizations in our industry aren’t so fortunate.

March 2010
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